Posts Tagged ‘social networks’

Free software update for Kindle

Amazon has decided to launch a new update for the latest generation of 3G Kindle and Kindle e-readers, and thus offer a range of new features that users have been asking for.

The update has not been deployed around the world still, but is available as a manual update can be downloaded from the Page Preview Release early. The update is listed as version 3.1
Before deciding, however, take a look at what the update includes the following:

Real page numbers
While many people use a Kindle in isolation, others like to read a book with a paper or PDF copy, or talk about a book with others who are reading a paper version. One problem with this is that the Kindle does not currently show the real numbers page. By this we mean the page is the Kindle version of a book does not refer to the page number in the printed version. Read the rest of this entry »

Social Networks and Virtual Communities

Virtual Communities Like many new concepts are born in the digital world may be some confusion between them, as one hears almost every day to handle different terms interchangeably, and it is not the same “joint” to “oranges”, although both are sheep.

For example, what is the difference between social networks and virtual communities? Social Networks are groups of people linked together by some kind of relationship, while Virtual Communities are groups of people who share common interests and relate to each other with a sense of belonging or identity because, instead get a “value “. It seems not, but the difference is very large.

A virtual community is a social network, but not all social networks are virtual communities. It may not have a sense of identity and belonging among its members, ie they can be connected only by friendship, kinship, common interests, hobbies, etc.. For example, Facebook or Twitter are social networks while a platform created by Apple and is a virtual community that brings together thousands or millions of people interested in the same subject.

I have my Virtual Community: Shoemaker to your shoes. Read the rest of this entry »

Are artificial communities social networks?

social networksA few months ago we ran in the newspaper El País, with a beautiful interview did the teacher and Slovenian philosopher Slavoj Zizek .

Many complain that Twitter and Facebook are communities artificial substitutes for human interaction face to face. I celebrate these communities artificial let you escape your assigned place in society, said the philosopher. And made an interesting disquisition followed about the concept of possible and impossible in our time, the race that allows even talk now of progress to achieve immortality.

Closed by the teacher confessed that we live in an age of technological dreams delirious.

Zizek’s intervention left a good taste and paved the way to begin to ask: Social networks are artificial communities? What is your role?

From what we’ve been followed by concluding:
Social networks are communities. It seems a truism, but are actually made ​​up of people, all kinds of people anywhere in the world with its affections and disaffected with their interests on their backs and sometimes irreverent. Unlike traditional communities, social networks are both human group spontaneous, direct, horizontal, more informal, but still just human.

Social networks are not artificial . If false artificial means, without essence as are created by man, do not share. What differs from traditional social networking online social networking is the means, the mechanism for grouping or networking. In the first case face to face contact, the handshake, a conversation of interest, a gesture, a detail in the second case is a click and a hope. We pick the faces and hands and get together and do a profile clickeante, which begins to grope for a digital highway unknown nodes that end up being friends, or just distant and tolerant beings.

Social networks are escape mechanisms. They allow you to escape your assigned place in society, Zizek said and added that-we-because of dissatisfaction with oneself, with routine deprivation of personal, professional, and finally, social. Escape to the hope for new ways of interacting, different from those that have befallen us. In this sense, online social networks involve a second chance given to man to be more human and less thing.

What social networks. Thus, these networks are justified as mass, as a group, as a substitute for individual and more as a driver of social integration in higher stages of human intelligence. Never mind that the medium is different from the traditional distant, if the goal is the same. Read the rest of this entry »

Facebook and twitter users are more beloved than before

Internet usage generally is associated with antisocial behavior and loss of interest in others. The former claim was based on that technology, often produces little or no face to face interaction between people. However, the emergence of various social networks has significantly changed the results worldwide.

A study by a U.S. consulting firm found that technology and the Internet only further isolate the people joining them. Social networks like facebook and twitter help them feel more loved, unaccompanied, to rely more on the rest and to reaffirm ties created that have formed in the virtual world.

The research is based on a comparison from 2008 to date, where the number of members in social networks has grown to truly abysmal levels.

This reality has made ​​the social networks dynamics have changed since the users of facebook do not see the website as a simple service, but as part of their lives. Read the rest of this entry »

Communications slows the growth of online advertising

Users spend more time on social networks, and this trend could cause the development of online advertising is slow, according to forecasts the marketing services network WPP.

Group M, WPP’s research unit estimates that, although that slowdown is relative, especially when compared to the increasingly weak development of television and print advertising, the trend for calm increasingly shows more clearly. WPP forecasts growth down to 34% of online ad spending in 2007 in the UK. But in 2008, this growth is limited to 30%, according to these forecasts.

The platforms of online communities and social networks like MySpace or Facebook, which increasingly enjoy greater popularity, would constitute a fundamental factor in slowing the development of online advertising, according to WPP: people who visit and use these networks usually do for share video and audio content and to communicate with others; advertising is fast becoming a disturbing element, consider the prognosis of WPP.

Advertisers are interested in social networks for rapid growth, but still not really clear how to market them. The platforms have few obvious advertising, less than other sites, search engines, portals and web sites more classical. In addition, audiences visiting social networking sites and certain sections and concentrate more on their own content, such as their blogs or spaces and their contacts. Audiences are different from the portals, which tend to congregate in popular sections such as news, sports or entertainment channels, it is easier to preach among these audiences.

Communities and social networks

Communities and social networksWhen it comes time to discuss the current web, that in 2008 the world known as social web or Web 2.0 participatory made ​​by people and we are all immersed, there are a couple of issues to my attention. Nothing really important, but still dedicate a post.

It’s about the name itself of all facets of this, so-called social web. First, why do they call social web if that “old web 1.0″ and the people did? The most likely answer is that the name obeys the need to wash the face of an old product to sell it as something new.

The second issue, which has a similar resolution, hits me every time I hear about social networks. What is the difference between social networks and communities 2.0 1.0? far as I know, the metaphor remains exactly the same in times of the “settlers” and “digital villages” of the late 90′s and the promise is also the same: come on my page and find people with whom to share ideas, initiatives, hobbies and interests . If the metaphor is the same, the change must be sought in the speech (answer to first question), which will determine the role and relative importance of the members of a network / community. Read the rest of this entry »

What are Social Networks?

How effective are social networks? Do I need a blog? Why do some advertising ATL are decided by social networks to communicate your project ? Are there communities valuable? Are there many of 10,000 fans on Facebook? What about 1300 followers on Twitter?

I hope this post answer all these questions and do make a small tribute to a wonderful initiative:
One day Monica Esteban told his colleagues who had gone to see the son of a friend dying of cancer and had taken the portable console that her husband had stopped using. The reaction I can imagine: “What a good idea, what if we collect more consoles and take them to hospital?”. Goldwyn Juegaterapia a wonderful initiative that has made ​​12 people who actually put aside the excuses the “I have no time for anything” and collect PlayStations, PSPs, Nintendos, xBox and all types of consoles used for children with cancer and organized for distribution to area hospitals with pediatric cancer. The idea that moves them is to make it more tolerable chemotherapy sessions of the children in such a difficult time under the claim “chemo play flies by”.

A project developed by advertising for which they have not used conventional means, or a TV spot or a graphic in the press, even a wedge … to communicate their existence, they have simply telling what was going through a blog and have used Facebook and Twitter to gather around Juegaterapia to an active and valuable, which transmits the message, generates buzz and acts as valuable contributors. Read the rest of this entry »

The web of social networks

This week, a site owned by Microsoft showed the slogan of a service called Tulalip, promising to ” find what you need and share what you know more easily than ever . ” Microsoft, owner of the domain socl.com, immediately remove the message and explained that it was ” an interior design project “that was” mistakenly published”, but the rumors that the company plans to launch its own social service soared in the network.

Last month, seven years after Google launched its social networking site Orkut (which today only remains the most widely used in Brazil), the search engine company launched Google + , a community that aspires to conquer social leadership now in the hands of Facebook. A lack of official data that Google updated and complete opening + (currently only available by invitation), several consultants estimate that already has 18 million users .

If the numbers of users of networks like Facebook, Twitter and Myspace are not descended yet: Google grows, how many social networks is able to manage a person? According to II study on social networking sites, published by IAB Spain Research, in the case of Facebook and Myspace by almost 40% of users of these networks say their social network visit several times a day. In addition, the study habits of internet 2010 Leisure Networks, 83% of Spanish Internet uses some sort of social network and 20% of Internet uses three or more of them. Read the rest of this entry »

What are Social Networks?

Social NetworksSocial networks are websites that offer a network of interactions with personal profiles.
These networks are a form of social communication, with different topics: finding friends, hobbies, videos, photos, mensenger, contributing and sharing knowledge on a particular topic.
With Social Networks discover new things just browsing.

This phenomenon Social Networking has been reflected in financial investments.
Microsoft acquired this year by 1.6% of FaceBook for $ 240 million, placed with a market value of 15,000 million dollars.
Such networks are succeeding among politicians, designers, models, etc..

In MySpace you can see Russian Red or even the character Buenafuente born and launched to fame on the Internet and from this site chosen to represent Spain in Eurovision 2008.
And on the Facebook network leader José Luis Rodríguez Zapatero (PSOE) and Mariano Rajoy (PP)
Social networks that received more than 500 million visits a year.

Welcome to the social and business networks

How your company can leverage the Web

The use of social networks can be successful provided that they establish clear strategies, experts, users may believe more in what is said in the media that the company itself.

The use of social networks by enterprises has begun to increase in recent years by the possibility of reaching more and more niches of consumers.

The reasons why brands seeking access to social networks are the brand positioning, generate conversations, creating links to users and generating traffic to the official website, said Marcelo Garcia, vice president of sales at Smowtion SMLatam part of the event.

Mexican companies can leverage the existence of these means taking into account that about 70% of Mexicans have joined a social network, of which 6.5 million have accounts Factbook and 100.000 have joined Twitter.

But to succeed in social networks is necessary to have clear strategies on how to do it. “We all want to use social media (social networks) but nobody knows how, “said Christian Lisogorsky founder SMLatam.

The importance of social networks according to the exhibitors SMLatam is based on the credibility of the information generated, considering that most consumers believe in what their friends “say” and the possibility of adding spokespersons (users towards the brand) that speak well of the company on social networks.

For a social networking strategy to succeed Jesus Hoyos, consultant Solvis Consulting, said there should be a 3-step model. Read the rest of this entry »