SEO and Web Promotion

How your company can leverage the Web

The use of social networks can be successful provided that they establish clear strategies, experts, users may believe more in what is said in the media that the company itself.

The use of social networks by enterprises has begun to increase in recent years by the possibility of reaching more and more niches of consumers.

The reasons why brands seeking access to social networks are the brand positioning, generate conversations, creating links to users and generating traffic to the official website, said Marcelo Garcia, vice president of sales at Smowtion SMLatam part of the event.

Mexican companies can leverage the existence of these means taking into account that about 70% of Mexicans have joined a social network, of which 6.5 million have accounts Factbook and 100.000 have joined Twitter.

But to succeed in social networks is necessary to have clear strategies on how to do it. “We all want to use social media (social networks) but nobody knows how, “said Christian Lisogorsky founder SMLatam.

The importance of social networks according to the exhibitors SMLatam is based on the credibility of the information generated, considering that most consumers believe in what their friends “say” and the possibility of adding spokespersons (users towards the brand) that speak well of the company on social networks.

For a social networking strategy to succeed Jesus Hoyos, consultant Solvis Consulting, said there should be a 3-step model. Read the rest of this entry »