Promotion on the Net
The goal of any Internet marketing plan is to get visitors to our web surfers. The number of visitors is important, but so is quality.
The quality is that people who visit us are looking for what we offer.
Today we can buy traffic for less money, but surely what will be a group of people who pay to visit a website that has no interest in visiting.
The Quality is as important as or more than quantity.
To get people interested we have three alternatives:
- SEO.
Search engines are the main generators of traffic on the Web, they are sailors looking for information, products or services.
- Do we have something that someone might want?
I hope the answer is yes, it is necessary to offer something interesting to be successful in using this type of strategy.
- Banner or sponsored links
If we have something that may interest you. For example we want to present a new service can do some pushing using banners or sponsored links.
When you go into a publicity seeker first see is a banner rotation.
The seeker know my interests so I put any advertising. The rotating banner usually have a low efficiency.
When you search for example “spare wheel” will present the search-related advertising on our search words.
A garage could always hire someone to search for “parts” put their advertising. Such banners are more expensive but much more interesting and represent a clear example of the advantages of internet promotion.
- Strategies for horizontal collaboration (rings)
Horizontal collaboration is to find companies with parallel interests: companies from other countries doing the same business for example to create rings so that if a sailor is a workshop in Chile but he lives in Spain, this client can access a workshop in Spain proposed in Chile workshop website.