Social Communities
Social Networks and Virtual Communities
Like many new concepts are born in the digital world may be some confusion between them, as one hears almost every day to handle different terms interchangeably, and it is not the same “joint” to “oranges”, although both are sheep.
For example, what is the difference between social networks and virtual communities? Social Networks are groups of people linked together by some kind of relationship, while Virtual Communities are groups of people who share common interests and relate to each other with a sense of belonging or identity because, instead get a “value “. It seems not, but the difference is very large.
A virtual community is a social network, but not all social networks are virtual communities. It may not have a sense of identity and belonging among its members, ie they can be connected only by friendship, kinship, common interests, hobbies, etc.. For example, Facebook or Twitter are social networks while a platform created by Apple and is a virtual community that brings together thousands or millions of people interested in the same subject.
I have my Virtual Community: Shoemaker to your shoes. Read the rest of this entry »
Posted in Social Communities | 
Tags: Community Manager, social networks, Virtual Communities | 
No Comments »
Are artificial communities social networks?
A few months ago we ran in the newspaper El País, with a beautiful interview did the teacher and Slovenian philosopher Slavoj Zizek .
Many complain that Twitter and Facebook are communities artificial substitutes for human interaction face to face. I celebrate these communities artificial let you escape your assigned place in society, said the philosopher. And made an interesting disquisition followed about the concept of possible and impossible in our time, the race that allows even talk now of progress to achieve immortality.
Closed by the teacher confessed that we live in an age of technological dreams delirious.
Zizek’s intervention left a good taste and paved the way to begin to ask: Social networks are artificial communities? What is your role?
From what we’ve been followed by concluding:
Social networks are communities. It seems a truism, but are actually made up of people, all kinds of people anywhere in the world with its affections and disaffected with their interests on their backs and sometimes irreverent. Unlike traditional communities, social networks are both human group spontaneous, direct, horizontal, more informal, but still just human.
Social networks are not artificial . If false artificial means, without essence as are created by man, do not share. What differs from traditional social networking online social networking is the means, the mechanism for grouping or networking. In the first case face to face contact, the handshake, a conversation of interest, a gesture, a detail in the second case is a click and a hope. We pick the faces and hands and get together and do a profile clickeante, which begins to grope for a digital highway unknown nodes that end up being friends, or just distant and tolerant beings.
Social networks are escape mechanisms. They allow you to escape your assigned place in society, Zizek said and added that-we-because of dissatisfaction with oneself, with routine deprivation of personal, professional, and finally, social. Escape to the hope for new ways of interacting, different from those that have befallen us. In this sense, online social networks involve a second chance given to man to be more human and less thing.
What social networks. Thus, these networks are justified as mass, as a group, as a substitute for individual and more as a driver of social integration in higher stages of human intelligence. Never mind that the medium is different from the traditional distant, if the goal is the same. Read the rest of this entry »
Benefits of Social Media
Several strategies are known for Online Marketing and one that has grown hand in hand with new users every day, it’s called Social Media Marketing. But what is a social media campaign? It’s about getting your prospects to engage in online conversations through social networks and leading Facebook, Twiter, LinkedIn or Blogs.
Examples of the benefits of social media campaigns:
• Set brand image, increasing the visibility in the blogosphere and social networks more relevant, which will establish you as an authority in your industry.
• loyalty relationships with their customers and users of the relevant communities.
• Increase traffic and the number of incoming links, which support the natural position of your website in search engines and generate more contacts and sales.
• In discussions with customers able to identify new market opportunities and make strategic decisions.
• Get free advertising by word of mouth through viral marketing.
In Websdirect take care of the Social Marketing Strategic Consulting, establishing an appropriate strategy through a detailed analysis of your business and industry characteristics in the online world. On the other hand, conducting a campaign of Management Social Media, implement, track and analyze campaign results, keeping track of everything through weekly reports.
Facebook and twitter users are more beloved than before
Internet usage generally is associated with antisocial behavior and loss of interest in others. The former claim was based on that technology, often produces little or no face to face interaction between people. However, the emergence of various social networks has significantly changed the results worldwide.
A study by a U.S. consulting firm found that technology and the Internet only further isolate the people joining them. Social networks like facebook and twitter help them feel more loved, unaccompanied, to rely more on the rest and to reaffirm ties created that have formed in the virtual world.
The research is based on a comparison from 2008 to date, where the number of members in social networks has grown to truly abysmal levels.
This reality has made the social networks dynamics have changed since the users of facebook do not see the website as a simple service, but as part of their lives. Read the rest of this entry »
Posted in Social Communities | Tags: Facebook and twitter, social networks, technology | No Comments »
Communications slows the growth of online advertising
Users spend more time on social networks, and this trend could cause the development of online advertising is slow, according to forecasts the marketing services network WPP.
Group M, WPP’s research unit estimates that, although that slowdown is relative, especially when compared to the increasingly weak development of television and print advertising, the trend for calm increasingly shows more clearly. WPP forecasts growth down to 34% of online ad spending in 2007 in the UK. But in 2008, this growth is limited to 30%, according to these forecasts.
The platforms of online communities and social networks like MySpace or Facebook, which increasingly enjoy greater popularity, would constitute a fundamental factor in slowing the development of online advertising, according to WPP: people who visit and use these networks usually do for share video and audio content and to communicate with others; advertising is fast becoming a disturbing element, consider the prognosis of WPP.
Advertisers are interested in social networks for rapid growth, but still not really clear how to market them. The platforms have few obvious advertising, less than other sites, search engines, portals and web sites more classical. In addition, audiences visiting social networking sites and certain sections and concentrate more on their own content, such as their blogs or spaces and their contacts. Audiences are different from the portals, which tend to congregate in popular sections such as news, sports or entertainment channels, it is easier to preach among these audiences.
Posted in Social Communities | Tags: online advertising, online communities, social networks | No Comments »
Communities and social networks
When it comes time to discuss the current web, that in 2008 the world known as social web or Web 2.0 participatory made by people and we are all immersed, there are a couple of issues to my attention. Nothing really important, but still dedicate a post.
It’s about the name itself of all facets of this, so-called social web. First, why do they call social web if that “old web 1.0″ and the people did? The most likely answer is that the name obeys the need to wash the face of an old product to sell it as something new.
The second issue, which has a similar resolution, hits me every time I hear about social networks. What is the difference between social networks and communities 2.0 1.0? far as I know, the metaphor remains exactly the same in times of the “settlers” and “digital villages” of the late 90′s and the promise is also the same: come on my page and find people with whom to share ideas, initiatives, hobbies and interests . If the metaphor is the same, the change must be sought in the speech (answer to first question), which will determine the role and relative importance of the members of a network / community. Read the rest of this entry »
Posted in Blogs, Social Communities | Tags: Communities and social, social networks, social web | No Comments »
Penetration data and evolution of different networks
Facing the moment of explosion of social networking that took place in 2009, 2010 appears as a light year of consolidation and growth with 85% of social networking users (81% in 2009) and considerable stability in the average number of active accounts, with 2 social networking accounts per user. Looking for networking:
Facebook is the “social network” : Among all the surfer population, Facebook ranks as the most popular network (and almost universal in certain age) with 78% penetration (users with active account)
Myspace and Twitter are consolidated into their respective territories: Tuenti with 35% penetration is experiencing a time of consolidation , while Twitter off from 9% (2009) to 14% of Internet users of the microblogging network, closely linked to ” juvenilization “of its users.
On the other hand, remain in a negative dynamic Hi5, MySpace and Fotolog with the highest dropout rates of networks (over 20% for the third consecutive loss in dynamics of users). The expansion of the thematic networks: 45% of Internet users participate in some network / community specific topic. Among the most important are those issues related to training or professional disciplines (among which are widely dispersed), and hobbies: sports, entertainment and music. Read the rest of this entry »
Social networking on the move and reconfiguration of applications
4 out of 10 Internet users surveyed use the mobile Internet at least once a month (more often in males and younger ages).
Access to social networking via mobile has become one of the main uses of mobile Internet: 73% of mobile Internet users consult social networks this way.
Moreover, daily access is triggered, while only 9% accessed daily mobility to social networks, this figure goes to 29% in this year’s study. The new smartphones, with flat rates, and applications related to these services, have “raised” the barriers of traditional use (price and usability). Facebook is the social network that provides greater access to mobility, although this relativizing total user data to each social network, Twitter is showing a higher mobility rate, ie the total number of Twitter users 40% mobile Internet access. Read the rest of this entry »
Impact of Social Networks
The purpose of Social Networking is sharing a profile, join a network of friends, find new or antique look, we even used to look for work, let us know, do business or simply share interests, photos, videos.
Join a Social Network to share interests or needs. Being able to decide what we like best or adapt to us.
According to a posting on the blog KNXDT Networks with greater impact on America is Orkut and Hi5, Facebook and Myspace behind in Asia and the Pacific Friendster and Cyworld and Europe with 40 million users Bebo.
Being An increasing number of registered users.
Different behaviors and impacts have created these social networks in various stages between Internet users.
In the 90′s were used as multitasking and cost the user loyalty in the same website.
By the year 1995 began the first communities across the Geocities site, which is now part of Yahoo.
In Japanese and Nordic cultures, there was a tendency to replace real contact and body language by virtual contact.
In 2005 began to attract a large majority of American youth and today over 90% of teens participating in a social network.
Myspace begins to grow and tailing behind the takeover by Murdoch. Chile has an annual growth of 700,000 users through these networks. Many are a lifeline, helping thousands of people to not feel alone, reducing fears of rejection with the integration into different groups. Read the rest of this entry »
Posted in Social Communities | Tags: Impact of Social Networks, Social Networking, telecommunications | No Comments »
Welcome to the social and business networks
How your company can leverage the Web
The use of social networks can be successful provided that they establish clear strategies, experts, users may believe more in what is said in the media that the company itself.
The use of social networks by enterprises has begun to increase in recent years by the possibility of reaching more and more niches of consumers.
The reasons why brands seeking access to social networks are the brand positioning, generate conversations, creating links to users and generating traffic to the official website, said Marcelo Garcia, vice president of sales at Smowtion SMLatam part of the event.
Mexican companies can leverage the existence of these means taking into account that about 70% of Mexicans have joined a social network, of which 6.5 million have accounts Factbook and 100.000 have joined Twitter.
But to succeed in social networks is necessary to have clear strategies on how to do it. “We all want to use social media (social networks) but nobody knows how, “said Christian Lisogorsky founder SMLatam.
The importance of social networks according to the exhibitors SMLatam is based on the credibility of the information generated, considering that most consumers believe in what their friends “say” and the possibility of adding spokespersons (users towards the brand) that speak well of the company on social networks.
For a social networking strategy to succeed Jesus Hoyos, consultant Solvis Consulting, said there should be a 3-step model. Read the rest of this entry »