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Communities and social networks

Communities and social networksWhen it comes time to discuss the current web, that in 2008 the world known as social web or Web 2.0 participatory made ​​by people and we are all immersed, there are a couple of issues to my attention. Nothing really important, but still dedicate a post.

It’s about the name itself of all facets of this, so-called social web. First, why do they call social web if that “old web 1.0″ and the people did? The most likely answer is that the name obeys the need to wash the face of an old product to sell it as something new.

The second issue, which has a similar resolution, hits me every time I hear about social networks. What is the difference between social networks and communities 2.0 1.0? far as I know, the metaphor remains exactly the same in times of the “settlers” and “digital villages” of the late 90′s and the promise is also the same: come on my page and find people with whom to share ideas, initiatives, hobbies and interests . If the metaphor is the same, the change must be sought in the speech (answer to first question), which will determine the role and relative importance of the members of a network / community. Read the rest of this entry »

What are Social Networks?

How effective are social networks? Do I need a blog? Why do some advertising ATL are decided by social networks to communicate your project ? Are there communities valuable? Are there many of 10,000 fans on Facebook? What about 1300 followers on Twitter?

I hope this post answer all these questions and do make a small tribute to a wonderful initiative:
One day Monica Esteban told his colleagues who had gone to see the son of a friend dying of cancer and had taken the portable console that her husband had stopped using. The reaction I can imagine: “What a good idea, what if we collect more consoles and take them to hospital?”. Goldwyn Juegaterapia a wonderful initiative that has made ​​12 people who actually put aside the excuses the “I have no time for anything” and collect PlayStations, PSPs, Nintendos, xBox and all types of consoles used for children with cancer and organized for distribution to area hospitals with pediatric cancer. The idea that moves them is to make it more tolerable chemotherapy sessions of the children in such a difficult time under the claim “chemo play flies by”.

A project developed by advertising for which they have not used conventional means, or a TV spot or a graphic in the press, even a wedge … to communicate their existence, they have simply telling what was going through a blog and have used Facebook and Twitter to gather around Juegaterapia to an active and valuable, which transmits the message, generates buzz and acts as valuable contributors. Read the rest of this entry »

A good title makes my site better position in Google

What to consider

The title is the main source of information for search engines, we pamper you in a special way if we want to position our website optimally. Note the following considerations:

1. The title should describe a relevant but concise content that our visitors will find on the page.
Google only indexes the first 64 characters of the title, instead supports Yahoo titers up to 120 characters . Therefore the main title information should be contained in the first 64 characters to work optimally with both engines.

A title that Yahoo would show this: The importance of titles html for my site position in Google – SEO Guide – Hello Google

In google it would appear as follows: The importance of titles html for my site position in Google …

Although we can work with larger titles, search engines can be considered fraudulent titles unnecessarily large.

2. Each page of a site must have a title only and not transferable.

3. Use the capitalization of text in an intelligent way for easy reading and capture the attention of Internet users.

4. The title should be able to fend for himself in any context . For example, the title “About us” can be understood within a particular section of the website but if you lose consistency shows as a result of a search, or when a user adds the page to your favorites. How many times have you rename a link to add to your favorites?

The title should naturally the most relevant keywords to drive positioning web.Por example, the title: How to create a web page title
It could be rewritten as: How to optimize the title of a web page to improve search engine positioning. In this way we would be positioning the page for the terms “SEO “and” optimize the page title “

Remember that according to the principle of priority , the more the left is a word in the title, achieved stronger positioning.

5. In writing the titles always use appropriate language for your audience (simple, technical, specialized, etc.) and avoid using abbreviations.

Position Title website

The importance of a good title

If you look at the top left of your browser you will see that it says “HelloGoogle, his first position on the Internet.” Well, this is the title of my website and every website will also have a title that identifies and presents the Web community.

Despite its apparent simplicity, the title of a website is an important marketing tool that allows the webmaster to optimize the presence of a Site on the Internet and easy navigation for visitors. We should not think of a title as a characteristic of an html page, but a relation property globally to the whole site.

In the following article you will learn everything you need to write the best titles on their websites.

The TITLE tag

<head>
<title> HelloGoogle, the first position on the Internet </ title>
</ head>

A title is 4 functions:

  1. Describe efficiently the contents of a web page. By efficient I mean one that allows a visitor to find information or service quickly and intuitively. The title is used to refer to our website from other sites and directories.
  2. Attract visitors to our site: The title is displayed in the search results page (SERP) as the most important block of information.
  3. Used to label Windows applications: It is shown in the browser of our visitors, usually in the upper left. The title is also used to label the application in the Windows taskbar and should enable users to quickly locate the page in all active applications.
  4. It is the source of information most important for search engines.

SEO for WordPress

I enjoyed this page about SEO in WordPress blogs and most of the way so simple but no less clear in explaining things and making them available to the reader. Congratulations to the authors and thanks for sharing with us

I put this little introduction made by the author and then the Url

I love WordPress! Seriously, I love it. I use it since its early versions, and as it has evolved, I evolved done with it.

He has made life so much in the development of projects that I have enough words to thank the creators what it means for me.

That’s why I decided to write this guide to SEO for WordPress. To help those who want to use this wonderful software for your web projects. As you can see, is perfect for applying techniques of On-page SEO. Everything’s easy and simple, incus for those who have no idea of programming